Lady Gaga’s highly anticipated fragrance “FAME” is set to launch this Summer! The perfume is described as “ the first-ever black eau de parfum” and will be released alongside other products and a television commercial directed by Steven Klein. Check out more information below:
FAME BY LADY GAGA
Crushed heart of tiger orchedia
With a black veil of incense
And the combinative essences
Of saffron and honey drops
- WORLDWIDE: September 2012
- CANADA: July 31st at The Bay and Shoppers Drug Mart for 59,00$ [x]
- FRANCE: September 23rd at Sephora
- SWEDEN: August 29th
- JAPAN: August 1st at Tokyu Plaza Omotesando Harajuku – Click here to view pictures of the launch
- US: Pre-order July 26, Released August 22 only at Macy’s [x]
- 30 ml - $42 / £24.50/ €30.00
- 50 ml - $55 / £31.50/ €39.00
- 100 ml - (Le Masterpiece) - $79 / £54.50/ €68.00
Other products alongside the perfume:
- Soap $15
- Shower Gel $25
- Lotion $30
- Roll-on $19
THE HAUS LABORATORIES:
Coty will be launching Lady Gaga’s first scent for women this fall – most exciting fragrance debut of the year.
Lady Gaga has created a commercial for her fragrance earlier this year, alongside director Steven Klein who also directed the singer’s music video for ‘Alejandro’; the commercial is set to have “Scheiße” as the background music. Gaga has also revealed some small details about how the perfume’s smell may be like:
’It was taken out of my own blood sample so it’s a sense of having me on your skin, I wanted to extract sort of the feeling and sense of blood and semen from molecular structures, so that’s where [the rumours] came from. That is in the perfume but it doesn’t smell like that, Actually the perfume smells like an expensive hooker.’
Check out more on the fragrance from Lady Gaga’s official site:
Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
The innovations in LADY GAGA FAME go beyond the black-to-clear fluid: theolfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure – a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the “push-pull technology,” where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving LADY GAGA FAME its signature as a scent.
“Fame” launch event in Japan on August 1st
The Haus Laboratories in Paris revealed via littlemonsters.com that the fragrance would be released in Japan on August 1st. [x]
Check out pictures of the event below: